Is there a place for artificial intelligence in the real world?

 In Education, Link-IT Support News

On the surface, artificial intelligence may still sound like something from a sci-fi film rather than something which could relate to real life.

However, you may be surprised. From the tech already around your home to the headline-grabbing latest developments, there is a place for these “thinking machines” to carry out everyday tasks for us in ordinary and extraordinary ways.

50 years ago, the way we use computers and gadgets like tablets and phones today would have blown people’s minds. The next 50 years are likely to do the same for our children and grandchildren. 

Research has shown that more than half of the companies which are investing time and/or money into artificial intelligence are doing so to make existing products better. This is instead of the negative press around artificial intelligence saying it is contributing to unemployment rates.

So, artificial intelligence is more evolution than revolution in 2018.

Here are the ways in which artificial intelligence could help you, or already are doing so, whether it’s for business or pleasure.

Technology using artificial intelligence broadly falls into three categories:

Process automation.

This covers administrative tasks such as updating customer records or helping with billing systems. This is the most straightforward and cost-effective example of artificial intelligence in practice. It is easy to see how this sort of advancement could help in offices. It cuts out menial tasks and leave employees to focus on other items on their to-do list. However, it also translates to life outside the office too, such as with smart cars. Fully self-driving cars may be a long way off but we’ve already got vehicles which can park themselves lining up outside the supermarket.

Cognitive insight.

The theory behind this one is already widely in use, for example through Google Analytics. However, artificial intelligence takes it one step further. It uses data to predict future customer behaviour, identify credit fraud online and personalise digital marketing. This is using data to its best possible advantage for both the business and the customer – and we love it. Don’t we all enjoy seeing what Netflix or Amazon recommend for us? Amazon’s algorithm, which produces those recommendations, is reported to have up to a 60% success rate in generating conversions and sales.

Cognitive engagement.

This is fine-tuned customer service, such as chatbots, to provide assistance around the clock at minimal cost. It can provide personalised responses swiftly and effectively without paying people to man phone lines. Most of us have probably seen these appear as pop-ups on some websites. So, they are already part of the technology we’re familiar with. In addition, research has shown that 40% of consumers don’t mind if a chatbot or an actual person answers their queries as long as it is done quickly and easily. Other types of artificial intelligence in this category are increasingly commonplace. This covers Siri, Cortana – which has 133 million monthly users – and the rest of the virtual assistant gang. However, such technology is in its relative infancy. Therefore, it has a long way to go until we wholeheartedly rely upon it.

Modern processes.

Our wants and needs become more complex as the world also gets more complicated. Our insatiable consumer appetites must be fed by technology. This becomes a chicken and egg scenario. Artificial intelligence solves the problems we struggle with in modern society. Like fitting all those photos and songs onto one device. Or, find a new box set amongst the wealth of content on your streaming service. Artificial intelligence does therefore very much have a place in the real world, even though you may not have known it.

Technology doesn’t have to be overly technical though. Link IT keeps it simple for you and your company. With years of experience and intelligence which is anything but artificial, we can get your IT performing just as it should be. Contact us to find out more.

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